ENTREPRENEURSHIP SYLLABUS, Fall 2015
Lecturer: Aaron Wang Class: 6:30 p.m. - 8:20 p.m.Monday
Email: lake1205@gmail.com Phone: 1377 0718 515
COURSE OBJECTIVES
Entrepreneurship is a way of thinking and acting. There are two primary course objectives:
1. To investigate the concepts, tools, and practices of entrepreneurship. We will focus on:
Identifying new venture opportunities (versus ideas),
Evaluating the viability of a new venture,
Analyzing a business plan,
Understanding which skills are necessary for success and building a team that possesses those attributes.
2. To engage in entrepreneurial thinking and decision making through classroom debate and assignments.
COURSE MATERIALS
Book: Essentials of Entrepreneurship and Small Business Management, (5th Edition), by Thomas W. Zimmerer & A. Norman M. Scarborough
Course Packet (required): Syllabus; Class Slides; Cases; Case Instructions & Questions.
CASE STUDY PREPARATION
This course uses cases as an important tool for learning since understanding of entrepreneurship is greatly aided by role modeling and pattern recognition. To be effective all cases require you to prepare carefully before class (read the case according to the case
instructions and questions) and participate fully in class.
CASE STUDY PREPARATION
Each group prepares a business plan using the methodology learnt through the class.
GRADES
Case Presentation (twice)30%
Business Plan15%
Final Examination40%
Class Participation15%
100%
COURSE SCHEDULE
Date* | Topic |
Sep.21, 2015 | Chapter 1: The foundations of Entrepreneurship |
Sep.28, 2015 | Chapter 2: Inside the Entrepreneurial Mind: From Ideas to Reality |
Oct.05, 2015 | No Class: National Holiday |
Oct.12, 2015 | Chapter 3: Designing a Competitive Business Model and Building a Solid Strategic Plan |
Oct.19, 2015 | Chapter 4: Conducting a Feasibility Analysis and Crafting a Winning Business Plan |
Oct.26, 2015 | **Case Presentation: Malincho/Alison Barnard |
Nov.02, 2014 | Chapter 5: Forms of Business Ownership Chapter 6: Franchising and the Entrepreneur |
Nov.09, 2015 | Project and Case Preparation |
Nov.16, 2015 | Chapter 8: Building a Powerful Marketing Plan |
Nov.23, 2015 | Chapter 10: Pricing Strategies |
Nov.30, 2015 | Chapter 13 Sources of Financing: Debt and Equity Chapter 16 Building a New Venture Team and Planning for the Next Generation |
Dec.07, 2015 | **Case Presentation: Jim Poss/Ajay Bam |
Dec.14, 2015 | Final Review (Business Plan Assignment Due) |
Dec.21, 2015 | Final Exam |
* The dates may be subject to change.
** Please send me your presentation slides before the class
Note: Chapter 11 “Creating a successful financial plan” and Chapter 12 “Managing cash flow” will be covered in the Financial Statement Analysis class.