ENTREPRENEURSHIP SYLLABUS

发布时间:2022-05-09浏览次数:719

 

ENTREPRENEURSHIP SYLLABUS, Fall 2015


Lecturer: Aaron Wang     Class: 6:30 p.m. - 8:20 p.m.Monday

Email: lake1205@gmail.com      Phone: 1377 0718 515


COURSE OBJECTIVES

  

Entrepreneurship is a way of thinking and acting. There are two primary course objectives:

1. To investigate the concepts, tools, and practices of entrepreneurship. We will focus on:

  • Identifying new venture opportunities (versus ideas),

  • Evaluating the viability of a new venture,

  • Analyzing a business plan,

  • Understanding which skills are necessary for success and building a team that possesses those attributes.

      

    2. To engage in entrepreneurial thinking and decision making through classroom debate and assignments.

  

COURSE MATERIALS

Book: Essentials of Entrepreneurship and Small Business Management, (5th Edition), by Thomas W. Zimmerer & A. Norman M. Scarborough

  

Course Packet (required): Syllabus; Class Slides; Cases; Case Instructions & Questions.

  

CASE STUDY PREPARATION

This course uses cases as an important tool for learning since understanding of entrepreneurship is greatly aided by role modeling and pattern recognition. To be effective all cases require you to prepare carefully before class (read the case according to the case

instructions and questions) and participate fully in class.

  

CASE STUDY PREPARATION

  

Each group prepares a business plan using the methodology learnt through the class.

  

GRADES

Case Presentation (twice)30%

Business Plan15%

Final Examination40%

Class Participation15%

100%


COURSE SCHEDULE

Date*

Topic

Sep.21,   2015

Chapter 1:   The foundations of Entrepreneurship

Sep.28,   2015

Chapter 2:   Inside the Entrepreneurial Mind: From Ideas to Reality

Oct.05,   2015

No Class:   National Holiday

Oct.12,   2015

Chapter 3:   Designing a Competitive Business Model and Building a Solid Strategic Plan

Oct.19,   2015

Chapter 4:   Conducting a Feasibility Analysis and Crafting a Winning Business Plan

Oct.26,   2015

**Case   Presentation: Malincho/Alison Barnard

Nov.02,   2014

Chapter 5:   Forms of Business Ownership

Chapter 6:   Franchising and the Entrepreneur

Nov.09,   2015

Project   and Case Preparation

Nov.16, 2015

Chapter 8:   Building a Powerful Marketing Plan

Nov.23,   2015

Chapter   10: Pricing Strategies

Nov.30,   2015

Chapter 13   Sources of Financing: Debt and Equity

Chapter 16   Building a New Venture Team and Planning for the Next Generation

Dec.07,   2015

**Case   Presentation: Jim Poss/Ajay Bam

Dec.14,   2015

Final   Review (Business Plan Assignment Due)

Dec.21,   2015

Final Exam

  





















* The dates may be subject to change.

** Please send me your presentation slides before the class

  

Note: Chapter 11 “Creating a successful financial plan” and Chapter 12 “Managing cash flow” will be covered in the Financial Statement Analysis class.