BUSINESS FEASIBILITY RESEARCH SYLLABUS, Fall 2015
Lecturer: Shengyuan Wang Class: 9:00 a.m. - 12:00 a.m.Tuesday
Email: wangshengyuan2008@126.com Phone: 158 5186 3012
COURSE OBJECTIVES
The course has many objectives. Among other things, it will attempt to:
(a) Increase your comprehension of business research,
(b) Introduce you to several tools and procedures common to business research,
(c) Expand your understanding of the relationship between business transactions, environmental forces (e.g., political, economic, social) and reported business information,
(d) Examine how business information can help solve certain business problems, and
(e) Encourage you to think logically and creatively about the strengths and weaknesses of information available to decision-makers.
COURSE MATERIALS
Book:Business Research Method (8th Edition) by M. G. Zikmund et al.
Course Packet: Syllabus & Slides
TEAM PROJECT
This project requires you to gather and study several years of business information for your business research. It also requires you to use an electronic spreadsheet to build a database and to construct some special reports and ratios that play key roles in business analysis.
Your project can be in a report format, describing your purpose, analysis and conclusion.
GRADES
Project30%
Final Examination60%
Class Participation10%
100%
COURSE SCHEDULE
Date* | Topic |
Sep. 15, 2015 | Chapter1 An OverviewChapter 2 information system |
Sep. 22, 2015 | Chapter 3 theory buildingChapter 4 process |
Sep. 29, 2015 | Chapter 5 human side of researchChapter 6 problem definition |
Oct.6, 2015 | Chapter7 qualitative toolChapter 8 secondary data |
Oct.13, 2015 | Chapter 9 surveyChapter 10 communication |
Oct.20, 2015 | Chapter 11 observation |
Oct.27,2015 | Chapter 12 experiment |
Nov.3, 2015 | Project Preparation (business research report)** |
Nov.10, 2015 | Chapter 13 measurement |
Nov.17, 2015 | Chapter 14 attitude measurement |
Nov.24,2015 | Chapter 15 questionnaireChapter 16 sampling |
Dec.01, 2015 | Chapter 17 sample sizeChapter 18 fieldwork |
Dec.8, 2015 | Chapter 19 editing and codingChapter 20 data analysis |
Dec. 15, 2015 | Final Examination |
* The dates may be subject to change.
** Please send me your project assignment before the final examination.